Why do beauty & cosmetics brands need to limit orders?
The simple reason...money!
Sending sample sizes is pretty standard in this industry. Having a way to limit the number of samples that are sent out to 1 shopper maximizes the profitability of each customer.
Around the holidays, brands will have holiday specific gift sets and products that they wish to place limits on.
Beauty brands such as haircare products will offer jumbo sized bottles that they may want to put limits on when they offer free shipping over a certain value because of the cost of shipping.
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